| Top 10 Real Estate Trends
Swanepoel TRENDS Report 2007
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 During the past year the real estate industry has experienced unprecedented change and significant innovation. This new 159-page 2007 edition of the Swanepoel TRENDS Report is a MUST READ for anyone serious about making-money in the real estate industry:
- Overcome your fear of change, with priceless knowledge
- Beat your competition to the next wave of opportunities
- Avoid fads that could set your business back years
- Gain valuable insights about revealing strategies you can use right now
See what the Report covers:
| #10 The Bubble, Exotic Loans, Fraud and Declining Commissions |
* The Declining Housing Market
* The Legacy of Too Many Agents
* Impact on Brokers
* Rising Number of Foreclosures
* Increase of Mortgage Fraud
| #9 It's Time for REALTOR Association to Take Serious Action |
* Future of Membership Numbers
* Association Leadership
* Staying Relevant in Changing Times
* Sharing or Not Sharing of Data
* Loss of MLS
* Need for Education
* Diversity of Membership
| #8 Globalization, Immigration and Growing Demand for US Property |
* The Growing Minority Population
* The Hispanic Opportunity
* Industry Responsibilities
* Working the Global Market
* International Second-Home Hot Spots
* US Brokerages Internationally
* Foreign Brokerages Coming to America
| #7 The Race is On for Brand Recognition, National Reach and Critical Mass |
* Established Real Estate Franchise Brands
* New Real Estate Franchise Brands
* Strongest Regional Real Estate Brands
* Underutilized Real Estate Brands
* Motivation to Build an Online Brand
* Strongest Online Real Estate Brands
* Most Valuable “Lost” Brands
| #6 Changing Consumer and RealtorŪ Demographics |
* Changing Habits of Home Buyers and Sellers
* Generational Changes of Home Buyers and Sellers
* Generational Changes of Real Estate Professionals
* Changing Perceptions
| #5 Poor Industry Image and Lack of Overall Agent Knowledge |
* Low Barriers to Entry
* Large Number of Real Estate Licensees
* Need for Quality Control
* Minimum Service Requirements
* Designation and Skills Training
* Mentoring and Coaching
* Online University for Brokerage Companies
* Decline in Print Revenue
* Window Shopping Becomes an Online Adventure
* Creating a Destination Site
* Individual Home Websites
* Blogging
* Social Networking
* Online Video
| #3 Competing, Combating or Collaborating With Web 2.0 |
* Mashup
* The Race for Eyeballs
* Real-time Collaboration
* Mapping and GPS
* Speech Recognition
* Search Engines - Google
* Vertical Searching - Trulia
* Online Valuations - Zillow
* Great Broker Websites
| #2 The Democratization and Standardization of Real Estate Information |
* MLS: Industry Asset or Public Utility?
* The DOJ
* Regional Consolidation
* National MLS
* Aggregated Public Sites
* The Aggregators
* Lead Generation Sites
* FSBO Sites
| #1 New and Existing Real Estate Business Models Proliferate |
* Residual or Annuity Brokerage
* The Agent-Owned Brokerage
* Innovative Online Brokerage Models
* Auction Real Estate Brokerage
* The MLM Brokerage Model
* Flat-fee Brokerage
* An All-Embracing Model
* The Outsiders - The Sum of All Fears
Don’t be caught off guard. Know what is happening. Get your copy of the 2007 Swanepoel TRENDS Report today. | 
